Ippei Kanehara is just a known name in the world of business. Moreover, consequently of Ippei, who developed the idea of a lead generation business model. However, the company design is super easy and doesn't require any rocket sciences. Moreover, the course revolves over the "rank and rent" method for lead generation. Additionally, the rank and rent method means that you've to generate a simple website and then rent it to other individuals who've a good awareness of the niche your website relies on. This way, the people who rent your website can rank it higher on google. Rank and rent method employed in lead generation The rank and rent method is regarded as digital real-estate on the internet. Let's allow you to realize it with a real-world example. For instance, you have a bit of land, and you rent it out to someone who will utilize land and can pay a certain fee. The person can pay you unless they use your space. Similar may be the case with the web site,